Custom subdomains can be a key to targeting specific locations. The most common subdomain is "www". It's everywhere. But if you're looking to attract clients in Newhaven, for example, we can use "newhaven" as the subdomain and give you: newhaven.yourwebsite.co.uk as your url. Perhaps you want to be broader in which case we can use sussex.yourwebsite.co.uk.
This gives your site the important “mobile-friendly” tag which boosts the ranking on searches from phones.
The main heading (H1) and and subheading (H2) play a crucial role in SEO, as they help search engines understand the content and purpose of your site. To optimize for search, we will incorporate relevant keywords related to your services into the H1 and H2 tags. Additionally, we'll optimize the meta title, meta description, and URL to further highlight your services and the regions you serve. This ensures Google can clearly identify what your business offers and where you operate.
An XML sitemap is given to Google. This is basically a map of your site that the algorithm understands. It will list all the essential pages within your site so that Google can find and scrape data from them.
If you choose the website+ package we will create a google business profile and link it to your business address. If you choose just the website then we will provide instructions on how to do this yourself. We will also provide instructions on backlinking to your new site - creating links from other sites towards your site, for example, from your Facebook or Instagram page. These are two very important steps in getting your website high in the local search results.
As the web continues to evolve, SEO best practices change with it. We stay up to date with the latest techniques.
After years of building web apps for business solutions, Pipeline Webworks was launched to focus on helping small and medium sized businesses grow their online presence. We specialise in custom websites and E-Commerce services to help businesses reach more clients and succeed in their local markets.
